The Pitiable Impossibility of Debt in the Mind of Someone Shopping
So Charles Saatchi has weighed in, calling the contemporary art collector trashy and vulgar. Well, I know the kind of people he is referring to and I kind of agree with him. I’m just surprised it has taken this long for him to notice it or at least go public with his feelings about them. I’m also surprised that he cares about it so much. People have always collected art for other reasons than a pure love of beauty but at sometime around the mid nineties we started to notice that the art world was starting to get a bit glitzier. Until then openings at cutting edge* galleries were of course exclusively full of old school art world insiders then came a new flush tide washing in from far west London. Before the Tatlerisation of the art world private views were peopled with dealers, some posh, some barrow boys, Courtauld institute graduates, ambitious art students thirsty for free booze and actual real art lovers (weird), oh, and artists. Then the press officers and directors of development seemed to ramp up the demand for glamour. Swishy celebs and blond handbag racks became must-have accessories for certain galleries. Gray first noticed the phenomenon at the White Cube. The feeling crept over him that these hyper groomed tourists had been encouraged to ‘discover’ the bohemian zoo of the contemporary art world, the reason of course, spondoolicks. Art collecting became a cool thing to do. The art that was being made helped. Conceptual art used to be dour black and white business made of cardboard and beards, then a younger generation recycled the ideas of 60’s and 70’s pioneers through a well funded ad agency and Wham! Conceptual art was shiny, funny, shocking, big and loud and looked great in the foyer of a city firm or in a newly minimalised Notting hill townhouse.
I’m perfectly willing to admit that I am a bit of a snob when it comes to art and also to put that aside for pragmatic purposes and acknowledge that the art world needs the new money. Mr Saatchi though seems to be insinuating that there is a right way to become an art collector, you start from the bottom when you are relatively poor and the art world is a maze of undiscovered backwaters like run down post codes waiting for cool creatives to move in and begin the gentrification process. You do not first make your billion from raping the planet or making people unemployed then suddenly decide that you need a sleek coat of edgy cool, that perhaps lacks ‘integrity’ whatever that is. You have to start art collecting about the same time you make your money helping dodgy governments into power. Then it is alright.
*In the twentieth century people said this without inverted commas.
We are nearing the end of 2011 and I think it is time to say goodbye to a few things. In fact they can fuck off.
Top of the list is cupcakes. Does anyone actually eat this sickly over-iced, pseudo kitsch, toy food except perhaps a few ‘girly’ women who think having a large shoe collection makes them a maverick.
Big black pick up trucks as driven by men whose default fabric is camouflage. I have yet to see any dirt, let alone tools or building materials being transported in these swollen testosterone substitutes. They are the automotive equivalent of a liquorice flavoured ribbed condom.
PVC banners, those dingy oblongs of bad computer graphics tied onto every suburban pub, roundabout, school. Usually advertising a singles nite or fundraising fayre long since past, or worse still, a carvery.
Pop up anything.
The vaguely west coast stubbly check shirted bloke that features in every phone, computer and small car ad. You know the one with scruffy hair and a retro t shirt, probably designs apps that no one asked for and less people need.
I could go on and on… and will.
AM








